Social Media Business by Laurel Papworth (Business, Management & Marketing, Tech News)

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Syndication

Social Media Q and A - what's the funniest thing I've seen in an online community (fr FullCirc) and how Admins can tag fans in photos in Facebook Fanpages (from communitycrew.com/forum)

Direct download: Funny_tagging_smb_011.mp4
Category:Business, Management & Marketing, Tech News -- posted at: 11:05pm AEDT

Different ways to deal with negative comments in online communities. Which would you choose?


Trust is earned in an online community, but what happens when a trusted member steals from other members? How can companies that host social networks heal the damage caused?

Direct download: smb008_Theft_ipod.mp4
Category:Business, Management & Marketing, Tech News -- posted at: 3:31am AEDT

The South Australian Police have opened up a social media news site they call an online newspaper. Government and online community management. Building distributed communities online in Facebook and Twitter social media newsrooms.

Direct download: smb007_SAPolice_ipod.mp4
Category:Business, Management & Marketing, Tech News -- posted at: 2:46am AEDT

Social Media Revenue for Etsy.com, World of Warcraft Customer Service, Keeping young members in online communities safe online - Junior Masterchef, Who controls your community - Facebook Personal Profile to Business Page Migration, Q&A forum April 6th 2011

Direct download: smb006_commmgr_ipod.mp4
Category:Business, Management & Marketing, Tech News -- posted at: 3:19am AEDT

Revenues in social networks from free services with a premium subscription tier. We look at Flckr, LinkedIn, SecondLife and of course Wired (home of the Free). Laurel is a senior consultant, strategist, writer and workshop facilitator on online communities and social networks in Australia, Asia and Middle East. Laurel consults at executive level and facilitates strategic workshops on the impact of social networks on industry sectors, teaches marketing, blogging and social media courses for companies and runs workshops for small and home business on behalf of the Australian Government. Laurel taught the first Australian public social media courses in 2005 at University of Sydney and in addition, develops and teaches Insights Masterclasses for LAMP at Australian Film Television and Radio School on innovation and cross media. When not consulting with companies building online community strategies, Laurel is a global Power150 Media and Marketing blogger (Advertising Age) placing her as #5 blogger in Australia.

Direct download: smb004_freemium_ipod.mp4
Category:Business, Management & Marketing, Tech News -- posted at: 10:36am AEDT

Revenue from APIs and widgets - where's the money? explore Amazon and eBay shoplets, transactional settlements in widgets, Salesforce, Get Tailgate, Alvenda, Paypal. Monetizing API and the widget economy. 3rd party devs, customers selling to customers. Laurel is a senior consultant, strategist, writer and workshop facilitator on online communities and social networks in Australia, Asia and Middle East. Laurel consults at executive level and facilitates strategic workshops on the impact of social networks on industry sectors, teaches marketing, blogging and social media courses for companies and runs workshops for small and home business on behalf of the Australian Government. Laurel taught the first Australian public social media courses in 2005 at University of Sydney and in addition, develops and teaches Insights Masterclasses for LAMP at Australian Film Television and Radio School on innovation and cross media. When not consulting with companies building online community strategies, Laurel is a global Power150 Media and Marketing blogger (Advertising Age) placing her as #5 blogger in Australia.

Direct download: smb003_apiwidget_ipod.mp4
Category:Business, Management & Marketing, Tech News -- posted at: 10:31am AEDT

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