Social Media Business by Laurel Papworth

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Syndication

4 Status Updates for Social Media Engagement on Facebook and Twitter

Just because you’ve got a Facebook Page and  Twitter Account doesn’t mean anyone is interested in what you have to say. Or your content is interesting but you feel you aren’t positioning it correctly. Or everything feels a bit “corporate”speak in a “social” space. So I’ve put together four types of social objects or status updates for you to consider.  Which one do you use most? http://laurelpapworth.com/four-types-of-status-updates-for-improving-social-media-engagement-on-facebook-and-twitter/ on iTunes, Vimeo and YouTube. 

Direct download: SMB18_4Status_M.mp4
Category:Business -- posted at: 5:30pm AEST

The sacking of a journalist who wrote about corporate columns invading traditional media and my censored corporate article canned by a coompany media unit. What do you prefer? Product journalism from traditional media? Marketing articles from Corporate Media or Process journalism from social media? How does the censorship promotional nature of corporate owned media sit with the impartial articles from broadcast media and the passionate opinions of social media? 

Direct download: smb17CorporateTradMedia_iTunes.mp4
Category:Business -- posted at: 2:54pm AEST

How will social media change democracy? Do we need representational democracy (voting in a mediator) or can we run a direct democracy on Government-as-a-platform. Given that the biggest issues that faced Australia's prime ministerial battle was lack of communication from Government AND Media, should social media be utilised more? For oversease subscribers, this morning Australia's Prime Minister faced a battle against her ex Prime Minister for leadership. 

Direct download: smb14_respill2012_iT.mp4
Category:Business -- posted at: 3:11pm AEST

We talk about Facebook and the cruise ship sinking, Wikipedia blackout and SOPA/PIPA and how local government is doing social media. Guest is Shel Israel this week , along with Stephen Johnson (@huxley) Lee Hopkins (@leehopkins) Teå (@tealou) & me. Laurel Papworth @SilkCharm

Direct download: smb_panel01_pd.mp4
Category:Business -- posted at: 5:30am AEST

Chatting with Leah Howard who plays Mrs Corrie in Mary Poppins - and is the Mary Poppins community manager (Facebook and Twitter)

Direct download: Mary_Poppins_Social_Media.mp4
Category:Business -- posted at: 5:30am AEST

Social Media Q and A - what's the funniest thing I've seen in an online community (fr FullCirc) and how Admins can tag fans in photos in Facebook Fanpages (from communitycrew.com/forum)

Direct download: Funny_tagging_smb_011.mp4
Category:Business, Management & Marketing, Tech News -- posted at: 11:05pm AEST

Different ways to deal with negative comments in online communities. Which would you choose?


I am speaking at Augmented Reality Event (a conference in Santa Clara on May 17-18 2011). The 8 steps outlined here cover creating and maintaining communities online that are critical to growing business around many online services such as Augmented Reality Mobile Social Networks.

Direct download: smb009_8steps_online_comm.mp4
Category:Business -- posted at: 6:55am AEST

Trust is earned in an online community, but what happens when a trusted member steals from other members? How can companies that host social networks heal the damage caused?

Direct download: smb008_Theft_ipod.mp4
Category:Business, Management & Marketing, Tech News -- posted at: 3:31am AEST

The South Australian Police have opened up a social media news site they call an online newspaper. Government and online community management. Building distributed communities online in Facebook and Twitter social media newsrooms.

Direct download: smb007_SAPolice_ipod.mp4
Category:Business, Management & Marketing, Tech News -- posted at: 2:46am AEST

Social Media Revenue for Etsy.com, World of Warcraft Customer Service, Keeping young members in online communities safe online - Junior Masterchef, Who controls your community - Facebook Personal Profile to Business Page Migration, Q&A forum April 6th 2011

Direct download: smb006_commmgr_ipod.mp4
Category:Business, Management & Marketing, Tech News -- posted at: 3:19am AEST

Recorded at the ABC-TV studios, my 5 minute Media140 presentation to journalists and media organisations on how community perceives journalism, and changing values in newsgathering. Laurel is a senior consultant, strategist, writer and workshop facilitator on online communities and social networks in Australia, Asia and Middle East. Laurel consults at executive level and facilitates strategic workshops on the impact of social networks on industry sectors, teaches marketing, blogging and social media courses for companies and runs workshops for small and home business on behalf of the Australian Government. Laurel taught the first Australian public social media courses in 2005 at University of Sydney and in addition, develops and teaches Insights Masterclasses for LAMP at Australian Film Television and Radio School on innovation and cross media. When not consulting with companies building online community strategies, Laurel is a global Power150 Media and Marketing blogger (Advertising Age) placing her as #5 blogger in Australia.

Direct download: smb005_media140_ipod.mp4
Category:Business -- posted at: 10:37am AEST

Revenues in social networks from free services with a premium subscription tier. We look at Flckr, LinkedIn, SecondLife and of course Wired (home of the Free). Laurel is a senior consultant, strategist, writer and workshop facilitator on online communities and social networks in Australia, Asia and Middle East. Laurel consults at executive level and facilitates strategic workshops on the impact of social networks on industry sectors, teaches marketing, blogging and social media courses for companies and runs workshops for small and home business on behalf of the Australian Government. Laurel taught the first Australian public social media courses in 2005 at University of Sydney and in addition, develops and teaches Insights Masterclasses for LAMP at Australian Film Television and Radio School on innovation and cross media. When not consulting with companies building online community strategies, Laurel is a global Power150 Media and Marketing blogger (Advertising Age) placing her as #5 blogger in Australia.

Direct download: smb004_freemium_ipod.mp4
Category:Business, Management & Marketing, Tech News -- posted at: 10:36am AEST

Revenue from APIs and widgets - where's the money? explore Amazon and eBay shoplets, transactional settlements in widgets, Salesforce, Get Tailgate, Alvenda, Paypal. Monetizing API and the widget economy. 3rd party devs, customers selling to customers. Laurel is a senior consultant, strategist, writer and workshop facilitator on online communities and social networks in Australia, Asia and Middle East. Laurel consults at executive level and facilitates strategic workshops on the impact of social networks on industry sectors, teaches marketing, blogging and social media courses for companies and runs workshops for small and home business on behalf of the Australian Government. Laurel taught the first Australian public social media courses in 2005 at University of Sydney and in addition, develops and teaches Insights Masterclasses for LAMP at Australian Film Television and Radio School on innovation and cross media. When not consulting with companies building online community strategies, Laurel is a global Power150 Media and Marketing blogger (Advertising Age) placing her as #5 blogger in Australia.

Direct download: smb003_apiwidget_ipod.mp4
Category:Business, Management & Marketing, Tech News -- posted at: 10:31am AEST

Donations in social networks: explore voluntary donations in shareware, freeware, open source using ChipIn, Fundable for films, Wikipedia, Pligg, and social media development. Members want to show what they value. Laurel is a senior consultant, strategist, writer and workshop facilitator on online communities and social networks in Australia, Asia and Middle East. Laurel consults at executive level and facilitates strategic workshops on the impact of social networks on industry sectors, teaches marketing, blogging and social media courses for companies and runs workshops for small and home business on behalf of the Australian Government. Laurel taught the first Australian public social media courses in 2005 at University of Sydney and in addition, develops and teaches Insights Masterclasses for LAMP at Australian Film Television and Radio School on innovation and cross media. When not consulting with companies building online community strategies, Laurel is a global Power150 Media and Marketing blogger (Advertising Age) placing her as #5 blogger in Australia.

Direct download: smb002_donations_ipod.mp4
Category:Business -- posted at: 1:16am AEST

Real life events and activities in online communities: explore revenue from MySpace Secret Shows, Friendster Pinoy in Philippines, Nuffnang awards night in Singapore, Ted:Talks, and other social networks. Laurel is a senior consultant, strategist, writer and workshop facilitator on online communities and social networks in Australia, Asia and Middle East. Laurel consults at executive level and facilitates strategic workshops on the impact of social networks on industry sectors, teaches marketing, blogging and social media courses for companies and runs workshops for small and home business on behalf of the Australian Government. Laurel taught the first Australian public social media courses in 2005 at University of Sydney and in addition, develops and teaches Insights Masterclasses for LAMP at Australian Film Television and Radio School on innovation and cross media. When not consulting with companies building online community strategies, Laurel is a global Power150 Media and Marketing blogger (Advertising Age) placing her as #5 blogger in Australia.

Direct download: smb001_ipod.mp4
Category:Business -- posted at: 5:58am AEST

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